Sector: Luxury, Property
Services: Creative direction, branding and identity, print design, editorial design, website design, email design
Abode2 is one of the world’s leading luxury property magazines, with a customer base of High Net Worth individuals with large property portfolios. I overhauled nearly every aspect of the company’s brand as the existing look had become dated and not reflective of the magazine’s ‘luxury’ image.
I considered the design of marketing material, website, in-magazine advertising, customer newsletters, social media channels and event collateral. I took elements of their existing brand, such as fonts and colour palette, so it remained recognisable to the existing customer base, while lifting the quality and improving marketability to potential investors.
I also guided the web designers, in-magazine advert designers and the magazine’s editorial designers to make improvements so that these assets met the same standard as the rest of the new collateral.