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My main objective was to enhance the magazine's online presence, increase social media engagement, drive website traffic, and elevate the overall brand perception. While the magazine, designed by a third-party agency, had a strong visual appeal, the company's visual identity did not effectively represent its target market of high-net-worth property investors. To address this, I undertook a comprehensive overhaul of various visual aspects, including website design, emailers, social media posts, event invites, and marketing materials.
@ Ruth Cooper 2024
