We Are Lucky People

Lange

Lange is an international dance music DJ and music producer with a career spanning several decades. During my involvement over the course of several years, I had the privilege of spearheading the concept, branding, and marketing efforts for major album launches and live events – from the initial stages of ideation to the final product launch.

We Are Lucky People encompassed two extensive album projects from Lange. The name of the album was decided while Lange was travelling and looking out of the plane window on the world below. I therefore used his personal travel photos to create the album cover and packaging and subsequent single release covers. The follow up album was a remix album, so for this, I took the original cover and cut it up to create a new image, to represent the way the original music would be cut up and used to create a new remix by another artist.

Both albums featured in the top 10 global iTunes dance music album charts.

@ Lange Productions Ltd. 2024