Create Music

Lange is an international dance music DJ and music producer with a career spanning several decades. During my involvement over the course of several years, I had the privilege of spearheading the concept, branding, and marketing efforts for major album launches and live events – from the initial stages of ideation to the final product launch. After running events, his label and radio show under different brands, there was a desire to consolidate all his ventures under one brand, Create Music.

To begin creating the brand identity for Create Music, I delved into the essence of what it truly means to be creative. Drawing inspiration from various artistic mediums, I embarked on designing a logo that captured the spirit of creativity itself. Taking a literal approach, I sought influence from the interplay of light and paint, two fundamental elements associated with the creative process. The final logo design emerged as a dynamic paint splash, symbolic of the vibrant energy and spontaneity inherent in artistic expression. To further enhance the visual impact and provide a personal touch, we incorporated imagery featuring Lange actively creating with his hands.

@ Lange Productions Ltd. 2024